When investing in new companies, William Demant Invest A/S generally looks for the following industry and company traits:
Strong underlying market factors such as demographic trends and structural growth
Niche industries with consolidation potential
Companies and products with proof of concept and existing revenue, i.e. not biotechnology/clinical trials
Stable cash flow generation or the potential to achieve it in a short to medium term
William Demant Invest A/S seeks to place the majority of excess liquidity in these active investments. Any liquidity not placed in active investments is usually placed in corporate bonds and similar instruments for short-term cash optimisation.